With so many listings available on Airbnb, it can be difficult to stand out and attract guests. In this blog post, we will discuss some tips for creating a compelling listing on Airbnb.
Here is a quick overview of things we’ll cover in this article:
- Tips for taking great photos
- Writing attention grabbing descriptions
- Pricing strategies
Tips for Taking Great Photos
The first step in creating a compelling listing is to take great photos of your property. According to a study by PhocusWright, professional photos can increase bookings by up to 161% (PhocusWright, 2015). Therefore, it’s important to have high-quality, clear photos that showcase the best features of your property.
Use natural lighting, remove any clutter, and include a variety of shots of different rooms and outdoor spaces.
In the photograph below, the host captured multiple items photograph that should be removed. These items make the space much less interesting and appealing to potential guests.
Writing an Attention-Grabbing Description
Once a potential guest has been drawn in by your photos, it’s important to keep their interest with a well-written description. Use descriptive language to highlight the unique features of your property and what sets it apart from others.
A quality description should include
- information about the location
- nearby attractions
- Special amenities such as pools, hot tub, and bicylces
These details helps potential guests envision themselves staying at your property and more likely to book. Moreover, according to a survey by Vacation Rentals by Owner (VRBO), 65% of guests read reviews and property descriptions before booking a property (VRBO, 2018).
Pricing Strategies
Pricing strategies are also crucial in attracting guests. Setting the right price for your listing is important in order to attract guests while still making a profit. Research similar listings in your area and see what they are charging.
Keep in mind that higher prices may deter guests, but pricing too low may not be profitable. Consider offering discounts for longer stays or for booking during off-peak seasons, as this can help attract guests while still allowing you to make a profit.
Tool like Pricelabs and AirDNA make it easier to manage pricing. Read 5 ways to maximize Airbnb revenue for tips.
Conclusion
By following these tips for taking great photos, writing an attention-grabbing description, and pricing strategies, you can increase the chances of attracting guests to your Airbnb property. Remember to keep your listing updated, managing pricing and respond quickly to any questions or concerns from potential guests.
How to Sign-up for Airbnb
Hosting on Airbnb is more than just a source of extra income; it’s an opportunity to meet fascinating people, share stories, and showcase the best of your hospitality. With the added perk of a $40 bonus for new hosts, there’s never been a better time to start your hosting journey.
Its easy to sign-up for Airbnb, just follow the steps below.
- Open Web browser to https://www.airbnb.com
- Click on the “Become a host” button
- Enter your personal information and create an account
- List your property and set pricing
- Wait for Airbnb to review and approve your listing
References:
Phocuswright. (2015). The Impact of Professional Photography on Vacation Rental Bookings. Retrieved from https://www.phocuswright.com/the-impact-of-professional-photography-on-vacation-rental-bookings/
